folio
BRAND PROFILE
Brand profileYour real logo
Folio looks in your site header first, so it finds the logo you actually use, not the tiny icon in the browser tab.
BRAND PROFILE
Your brand profile,
made from your website.
Enter your website. Folio reads it and writes down your logo, your colors, your voice, and the facts it may use. Every caption and every image starts from there.
Enter your website to see your first posts in minutes. No card needed to start.
WHAT YOUR PROFILE HOLDS
Everything Folio needsto sound like you.
One page, in plain words, that you can read and change. Folio fills it in from your website. You have the final say on every line.
Your colors
Up to six swatches from your logo and your site. Change any of them with a picker or an eyedropper. New images use them.
Your voice
How you sound, in your words: warm and to the point, or calm and considered. Tone and emoji use are one setting away.
What you do, and for whom
What the brand does, who buys from you, and why they choose you. It gives every post a reason to care.
Facts Folio may use
Products, guarantees, and details you are proud of. Folio only states facts from your profile.
Topics to avoid
Subjects Folio keeps out of your posts. Every draft is checked against this list before you see it.
YOUR REAL LOGO
The logo you use,not the favicon.
Many tools grab the small icon from your browser tab. Folio looks where your logo really lives: the header of your site, including logos drawn in as SVG, and the logo named in your site's structured data. The site icon is the last resort.
Pick from what it found
Folio shows every logo it found and marks its best guess. Choose another one in a click.
Or upload your own
Have a cleaner file? Upload it and it replaces the one from your site.
You decide where it shows
Your logo appears in your studio, and on post previews when you turn that on. Folio never uses it as a post photo.
HOW IT WORKS
From one linkto your brand profile.
01
Enter your website.
Just the address. Folio reads the public page: its headings, its text, its logo, and its colors.
02
Folio drafts your profile.
It writes down what you do, who you talk to, how you sound, and the facts it found. Then it picks your logo and palette.
03
Check it and confirm.
Change any line, add a fact, or rule out a topic. Saving confirms the profile, and your first posts start from it.
IT KEEPS LEARNING
Every keep, skip,and edit teaches it.
Your profile is where Folio starts. What you do next makes it better. Folio notes what you keep, skip, approve, and change, and turns it into plain rules you can read.
Rules in plain words
Voice notes, themes to use and avoid, image preferences, and words to use or avoid. Each rule shows how many of your choices support it.
Forget any rule
Something feels off? Remove one rule, edit the list, or reset the learning and start fresh.
Your past posts count too
Once a channel is connected, Folio can learn from what you already posted there.
It asks before it adds
When a new fact keeps showing up in your edits, Folio suggests adding it to your profile. You choose.
YOU STAY IN CHARGE
Folio says whatyou said it could.
Facts from your list
Folio states facts from your profile only, so offers and claims stay true to your business.
Topics you ruled out
Every draft is checked against your avoid list. A post that mentions one is stopped before it reaches you.
Nothing goes out unapproved
Every post waits for your review. You approve it, change it, or skip it.
FAQ
Questions aboutthe brand profile.
What is a brand profile?
It is the page Folio writes every post from: your logo, your colors, what you do, who you talk to, how you sound, the facts it may use, and the topics to avoid. You can read and change all of it.
What does Folio read on my website?
The public page you enter: its headings, text, description, logo, and colors. It does not need a login. Folio keeps what it read as sources, so you can check where each detail came from.
What if Folio picks the wrong logo or colors?
Choose another logo from the ones it found, or upload your own. Click any color to change it, or pick one from your logo with the eyedropper. You can keep up to six colors.
Will Folio put my logo on every post?
No. Your logo shows in your studio, and on post previews only when you turn that on. Folio never uses your logo as a post photo.
Can I change my brand profile later?
Yes, at any time. Edit any field and save. After a website redesign, import your website again and Folio reads it fresh.
How does Folio learn from me?
It notes what you keep, skip, approve, and edit. After five of those choices it writes a first summary of your preferences in plain words. You can edit, forget, or reset any of it.
Can I have a profile for each brand I manage?
Yes. Every brand workspace has its own profile. The Collective plan includes up to five brand workspaces and client approval links.
KEEP EXPLORING
More of Folio.
- Edit in plain wordsRewrite a caption in a tap, or change an image by typing what should change.
- One post, every channelThe right caption length, hashtags, and image shape for each feed.
- Swipe reviewKeep or skip each post. Every choice teaches your profile.
- Content calendarA month planned in your timezone. Drag a post to move it.
