folio
CAMPAIGNSOne short brief.
A whole campaign.
Describe a launch, a sale, or a season in a few lines. Folio writes up to 12 distinct posts for the channels you pick, in your brand voice, ready for your review.
Enter your website to see your first posts in minutes. No card needed to start.
New campaignTell Folio the goal.It plans the posts.
A campaign starts with a name, what it should achieve, who it is for, and an offer or call to action. Pick the channels, and Folio writes the rest.
Different posts, not copies
Twelve distinct posts, not twelve versions of the same one.
Shaped for each channel
Each post is written for its channel, with the right length and hashtags.
On brand from the first draft
Posts start from your brand profile, facts, and topics to avoid, and follow what Folio has learned about your taste.
Keep what works.Take it anywhere.
Campaign posts land in your review queue. Keep, edit, or skip them, schedule what you approve, or download the whole campaign as a ZIP.
Review it like any post
Keep, skip, or edit in plain words. Approved posts take free slots in your calendar.
A ZIP you can hand over
A spreadsheet with every caption, title, alt text, link, and status, plus a folder with the images.
Within your allowance
A campaign writes up to 12 posts, and never more than your plan has left this month.
A campaign forevery moment.
- 01
Product launch
Introduce something new and send people to where they can buy it.
GoalIntroduce the new serum and bring people to the shop.
- 02
Seasonal sale
Build up to the start, remind people while it runs, and close with a last call.
GoalFill the store during the summer sale week.
- 03
Event or open day
Invite people in, share what to expect, and thank them afterwards.
GoalBring neighbours to our open studio on Saturday.
- 04
Holidays
Gift ideas, opening hours, and a warm note for the season.
GoalHelp customers pick gifts before the holidays.
- 05
New collection
Tell the story behind it, piece by piece.
GoalShow the autumn collection and the makers behind it.
- 06
Anniversary
Celebrate the milestone with the people who made it happen.
GoalThank our customers for five years of the café.
Questions aboutcampaigns.
How many posts does a campaign create?
Up to 12 distinct posts. If your plan has fewer posts left this month, Folio writes as many as fit.
What do I need to write?
A name, what the campaign should achieve, who it is for, and an optional offer or call to action. A sentence each is enough.
Which channels can a campaign use?
Any of your channels. Pick them when you create the campaign. If you do not choose, Folio starts with Instagram and LinkedIn.
Do campaign posts go out on their own?
No. They wait in your review queue. Approve the ones you want, and they take free slots in your calendar or the times you set.
Can I export a campaign?
Yes. Download a ZIP with posts.csv, which holds every caption, title, alt text, link, and status, and a media folder with the images.
Will the posts match my brand?
Yes. Campaign posts start from your confirmed brand profile, voice, facts, topics to avoid, and learned preferences, and every draft is checked against your avoid list.
Can I run campaigns for clients?
Yes. On the Collective plan each client has its own brand workspace, and approval links let clients approve posts without an account.
More of Folio.
- Content calendarA month planned in your timezone. Drag a post to move it.
- Edit in plain wordsRewrite a caption in a tap, or change an image by typing what should change.
- Folio in your AI chatAsk Claude or ChatGPT for drafts that land in your review queue.
- Client approvalsPrivate links so clients approve posts without an account.
