Pins people save,
made from your website.

Pinterest is where people plan what to buy and try next. Folio makes pins for it: a tall image, a short description that says what it is, and the board you pick.

Enter your website to see your first posts in minutes. No card needed to start.

WHAT FOLIO PREPARES

Everything sizedfor Pinterest.

Caption room500 charactersGets the short version when the main caption runs long.
HashtagsOff by defaultUp to 20
Image2:3, 1000 × 1500 pxAlso 1:1
Starting timesMon 20:00, Wed 20:00, Fri 20:00Where a new plan starts. Move any slot.

SHORT DESCRIPTIONS

Say what it is.In a sentence or two.

Pin descriptions have 500 characters. When the main caption runs longer, Folio uses the short version written for the post instead of cutting the long one.

Hashtags off by default
Switch them on for any pin, up to 20.
Links kept
A pin can send people back to your site.
The board you choose
Pick the board Folio pins to when you connect Pinterest.

Main caption

We make our serum in small batches so we can test every formula by hand. It takes longer, and it is why our customers stay. This week we are sharing three things we learned in our first year of making skincare slowly: start with fewer ingredients, test in real mornings, and never rush a batch. Follow along and tell us which one surprised you.

344 characters

Pinterest versionFull caption
We make our serum in small batches so we can test every formula by hand. It takes longer, and it is why our customers stay. This week we are sharing three things we learned in our first year of making skincare slowly: start with fewer ingredients, test in real mornings, and never rush a batch. Follow along and tell us which one surprised you.
344 / 500

THE RIGHT SHAPE

Tall pins,the shape the feed favors.

Folio prepares a 2:3 pin at 1000 by 1500 pixels, cropped around the most interesting part of the image. A square pin also works when you prefer it.

Your photos first
Mark your product photos and Folio uses them before it creates anything new.
Cropped with care
Going from square to tall loses little, so Folio crops around the subject.
One image, every channel
The post keeps one original, and each channel gets its own copy in the right shape.

HOW IT WORKS

From your websiteto Pinterest.

Connect Pinterest.

Review your pins.

Swipe through the Pinterest versions, polish any description, and approve.

Folio pins on time.

Approved pins go out at your Pinterest slots, in your timezone.

FAQ

Questions aboutPinterest.

What size should a Pinterest pin be?

Folio uses 1000 by 1500 pixels in the 2:3 shape. A 1080 by 1080 square also works.

How long can a pin description be?

Up to 500 characters. Folio uses the short version of each post when the main caption runs longer.

Should I use hashtags on Pinterest?

Folio turns hashtags off for Pinterest by default. You can switch them on for any pin, up to 20.

Can a pin link to my website?

Yes. Links stay on Pinterest, so a pin can send people back to your site.

Which board does Folio pin to?

The board you choose when you connect Pinterest.

What is the best time to post on Pinterest?

New plans start on Monday, Wednesday, and Friday at 20:00. On the Studio plan, Folio suggests better times once 20 of your pins have been measured.

ONE POST, EVERY CHANNEL

Folio postswherever you do.

Every idea gets its own version for each channel you use.

How posts fit each channel

Pins people save, made from your website.

Everything sizedfor Pinterest.

Say what it is.In a sentence or two.

Hashtags off by default

Links kept

The board you choose

Tall pins,the shape the feed favors.

Your photos first

Cropped with care

One image, every channel