folio
LINKEDIN
4:51080 × 1350Small batches let us test every formula by hand. It takes longer, and it is why our customers stay. Here are three things we learned in our first year of making skincare slowly.
LINKEDIN
LinkedIn posts
worth stopping for.
Folio writes LinkedIn posts that share what you know: a clear point, a story from your business, and a tall image that stands out in the feed, posted on weekday mornings.
Enter your website to see your first posts in minutes. No card needed to start.
WHAT FOLIO PREPARES
Everything sizedfor LinkedIn.
- Caption room3,000 charactersEnds at a full sentence, never mid-word.
- HashtagsOff by defaultUp to 5
- Image4:5, 1080 × 1350 pxAlso 1.91:1, 1:1
- Starting timesTue 08:30, Wed 08:30, Thu 08:30Where a new plan starts. Move any slot.
ROOM FOR A POINT OF VIEW
Say something useful.Keep it readable.
LinkedIn allows 3,000 characters. Folio writes posts that make one point well in your voice, and ends at a full sentence when a post runs long.
Hashtags off by default
Switch them on for any post, up to 5, and Folio adds them for you.
Links kept
Links to your site or an article stay in the post and can be clicked.
Your profile today
Folio posts to your profile now. Posting as a company page arrives once LinkedIn approves Folio for it.
THE RIGHT SHAPE
Tall by default.Wide or square on request.
Folio prepares a 4:5 image at 1080 by 1350 pixels, which takes up more of the feed, or a 1200 by 628 wide image or a square when you choose.
Your photos first
Mark your product photos and Folio uses them before it creates anything new.
Cropped with care
Small shape changes are cropped around the most interesting part of the image.
Framed when it is wide
When a wide shape would cut too much, Folio frames the image on a soft blurred background.
HOW IT WORKS
From your websiteto LinkedIn.
01
Connect LinkedIn.
Sign in with LinkedIn to post as yourself. Company pages follow once LinkedIn approves Folio for them.
02
Review your posts.
Swipe through the LinkedIn drafts, make any post more formal in a tap, and approve.
03
Folio posts on time.
Approved posts go out at your LinkedIn slots, in your timezone.
FAQ
Questions aboutLinkedIn.
How long can a LinkedIn post be?
Up to 3,000 characters. Folio writes to fit and ends at a full sentence, never mid-word.
What image size works best on LinkedIn?
Folio uses 1080 by 1350 pixels in the 4:5 shape by default. You can also choose 1200 by 628 wide or a 1080 by 1080 square.
Should I use hashtags on LinkedIn?
A few at most. Folio turns hashtags off for LinkedIn by default, and you can switch them on for any post, up to 5.
What is the best time to post on LinkedIn?
New plans start on Tuesday, Wednesday, and Thursday at 08:30. On the Studio plan, Folio suggests better times once 20 of your posts have been measured.
Can Folio post to my company page?
Folio posts to your LinkedIn profile today. Posting as a company page arrives once LinkedIn approves Folio for it.
Can I make a post sound more professional?
Yes. Tap More formal in the editor and pick from three versions.
Can Folio learn from my past LinkedIn posts?
Yes. Once LinkedIn is connected, Folio can import your recent posts and learn your voice from them.
ONE POST, EVERY CHANNEL
Folio postswherever you do.
Every idea gets its own version for each channel you use.
How posts fit each channelKEEP EXPLORING
More of Folio.
- One post, every channelThe right caption length, hashtags, and image shape for each feed.
- Best posting timesBetter days and hours for each channel, from your own results.
- Content calendarA month planned in your timezone. Drag a post to move it.
- Edit in plain wordsRewrite a caption in a tap, or change an image by typing what should change.
