FACEBOOK

Facebook posts
your regulars will read.

Folio writes posts for your Facebook Page from your website and brand profile: warm, clear captions, links that stay clickable, and images sized for the feed.

Enter your website to see your first posts in minutes. No card needed to start.

WHAT FOLIO PREPARES

Everything sizedfor Facebook.

Caption room63,206 charactersEnds at a full sentence, never mid-word.
HashtagsOff by defaultUp to 10
Image1:1, 1080 × 1080 pxAlso 1.91:1
Starting timesTue 13:00, Thu 13:00, Sat 13:00Where a new plan starts. Move any slot.

ROOM TO SAY MORE

Space for the details.Links that work.

Facebook allows long posts, and links there can be tapped. Folio writes captions with room for the details your customers look for, in your voice.

Hashtags off by default
They rarely help on Facebook. Switch them on for any post, up to 10.
Links kept
A link to your shop or booking page stays in the post, ready to tap.
A version of its own
Edit the Facebook caption on its own when your Page needs a different tone.

Main caption

We make our serum in small batches so we can test every formula by hand. It takes longer, and it is why our customers stay. This week we are sharing three things we learned in our first year of making skincare slowly: start with fewer ingredients, test in real mornings, and never rush a batch. Follow along and tell us which one surprised you.

344 characters

Facebook versionFull caption
We make our serum in small batches so we can test every formula by hand. It takes longer, and it is why our customers stay. This week we are sharing three things we learned in our first year of making skincare slowly: start with fewer ingredients, test in real mornings, and never rush a batch. Follow along and tell us which one surprised you.
344 / 63,206

THE RIGHT SHAPE

Square for the feed.Wide when you want it.

Folio prepares a 1080 by 1080 square by default, and a 1200 by 628 wide image when you choose the wider shape.

Your photos first
Mark your product photos and Folio uses them before it creates anything new.
Framed, not squashed
When a wide shape would cut too much, Folio frames the image on a soft blurred background.
One image, every channel
The post keeps one original, and each channel gets its own copy in the right shape.

HOW IT WORKS

From your websiteto Facebook.

Connect your Page.

Review your posts.

Swipe through the Facebook drafts, polish any caption, and approve the ones you like.

Folio posts at your times.

Approved posts go out at your Page's slots, in your timezone.

FAQ

Questions aboutFacebook.

What size should a Facebook post image be?

Folio uses 1080 by 1080 pixels for square posts and 1200 by 628 pixels for wide posts.

How long can a Facebook post be?

Very long, over 60,000 characters. Folio writes captions that say what matters and stop there.

Should I use hashtags on Facebook?

Usually not. Folio turns hashtags off for Facebook by default, and you can switch them on for any post, up to 10.

Can Facebook posts include links?

Yes. Links stay in Facebook posts and can be tapped.

What is the best time to post on Facebook?

New plans start on Tuesday, Thursday, and Saturday at 13:00. On the Studio plan, Folio suggests better times once 20 of your posts have been measured.

Can Folio post to my personal profile?

No. Folio posts to Facebook Pages, which is what businesses use.

Can Folio learn from my past Facebook posts?

Yes. Once your Page is connected, Folio can import your recent posts and learn your voice from them.

ONE POST, EVERY CHANNEL

Folio postswherever you do.

Every idea gets its own version for each channel you use.

How posts fit each channel

Facebook posts your regulars will read.

Everything sizedfor Facebook.

Space for the details.Links that work.

Hashtags off by default

Links kept

A version of its own

Square for the feed.Wide when you want it.

Your photos first

Framed, not squashed

One image, every channel