folio
ANALYTICSSee what works.
Then do more of it.
Folio brings back the numbers from your channels and shows what people respond to: reach, engagement, your best channel, and your best time. One tap turns a top post into two new ones. Included in Studio and Collective.
Enter your website to see your first posts in minutes. No card needed to start.
More like thisFive numbersthat matter.
No dashboards to decode. Folio shows how many posts went out, how many people they reached, how many responded, and where and when it worked best.
Engagement rate
Reactions, comments, shares, saves, and clicks, divided by the people reached.
Best channel
The channel with the most engagement per post, not just the most posts.
Best time
The weekday and hour that earned the most per post, in your timezone.
Your best post,two more times.
Found a post people loved? Tap More like this and Folio writes two new posts in the same spirit, straight into your review queue. It also counts as a strong signal for everything Folio writes next.
Same spirit, new words
The new posts share the idea and style of the original, not its exact caption.
Straight to review
They wait in your queue like any other draft, ready to keep or skip.
Within your allowance
Each new post counts toward your plan's monthly posts.
Straight fromyour channels.
Posts Folio published
Folio reads results for the posts it published on your connected channels, so every number belongs to a real post.
Five channels report back
Instagram, Facebook, LinkedIn, Pinterest, and Bluesky send reach and engagement. TikTok does not report results to Folio today.
A weekly summary
Every Monday, an email shows what went out, how it did, and what is waiting for your review.
Questions aboutanalytics.
Which plans include analytics?
Studio and Collective. On Solo, you can upgrade at any time from your settings.
Which channels report results?
Instagram, Facebook, LinkedIn, Pinterest, and Bluesky. TikTok does not report results to Folio today.
Does analytics include posts I published myself?
Analytics covers the posts Folio published on your connected channels. Folio can still learn your style from your past posts once a channel is connected.
Which time ranges can I see?
The last 7, 28, or 90 days.
How is engagement rate calculated?
Reactions, comments, shares, saves, and clicks added together, divided by the number of people reached. Where a channel does not report reach, Folio uses impressions.
What does More like this do?
It writes two new posts in the spirit of the one you picked and puts them in your review queue. They count toward your monthly posts.
Does Folio use the results when it writes?
Yes. Folio reads the same numbers when it decides what to write next, and More like this counts as a strong signal for future posts.
