folio
BEST POSTING TIMESYour best time to post,
from your own results.
Generic charts guess. Folio measures how your own posts do on each channel, then suggests a better day and hour. One click moves your posting plan to it. Included in Studio and Collective.
Enter your website to see your first posts in minutes. No card needed to start.
Twenty posts in.A better time out.
For every published post, Folio adds up likes, comments, shares, saves, and clicks, then groups the results by weekday and hour in your timezone. Once a channel has 20 measured posts, Folio suggests the slot that earns the most per post.
One suggestion per channel
Your LinkedIn audience and your Instagram audience keep different hours, so each channel gets its own.
A fair comparison
Folio compares the average per post, so a slot does not win just because it had more posts.
In your timezone
Times are grouped in your workspace timezone, the same one your posting plan uses.
Posting planLike the suggestion?Use it in one tap.
Choose Use this time and Folio swaps that channel's first posting slot for the better one. Every post after that takes the new time.
You decide
Suggestions never change your plan on their own.
It keeps measuring
Folio keeps counting, so the suggestion follows your audience as it changes.
The full picture
Studio analytics show reach, engagement rate, your best channel, and your top posts for the last 7, 28, or 90 days.
Sensible starting timesfor every channel.
New posting plans pick from these times. They are a starting point, not a rule: your own results take over once a channel has 20 measured posts.
| Channel | Starting times |
|---|---|
| Mon 11:00Wed 19:00Fri 11:00 | |
| Tue 13:00Thu 13:00Sat 13:00 | |
| Tue 08:30Wed 08:30Thu 08:30 | |
| Mon 20:00Wed 20:00Fri 20:00 | |
| TikTok | Tue 19:00Thu 19:00Sat 19:00 |
| Bluesky | Mon 12:00Wed 12:00Fri 12:00 |
Questions aboutposting times.
What is the best time to post on social media?
It depends on your audience, which is why Folio measures it. New plans start from common times, like weekday mornings on LinkedIn and evenings on Instagram, then Folio suggests better ones from your own results.
How many posts does Folio need before it suggests a time?
20 measured posts on a channel. Until then, your plan uses its starting times.
What counts as engagement?
Likes, comments, shares, saves, and clicks on each post, as reported by the channel.
Will Folio change my posting times without asking?
No. You see the suggestion and choose Use this time. Until then, your plan stays as it is.
Which plans include best posting times?
Studio and Collective. On Solo, your posting plan keeps the times you set.
Which timezone are the times in?
Your workspace timezone, the same one your posting plan and calendar use.
Do I need to connect my channels?
Yes. Folio can only measure posts on channels you have connected, so suggestions appear for those channels once they have 20 measured posts.
More of Folio.
- Content calendarA month planned in your timezone. Drag a post to move it.
- AnalyticsReach, engagement, and your best channel for 7, 28, or 90 days.
- CampaignsUp to 12 posts for a launch, a sale, or a season, from one brief.
- One post, every channelThe right caption length, hashtags, and image shape for each feed.
