THREADS

Threads posts that
start a conversation.

Threads rewards short, human posts. Folio writes a Threads version of each idea: one clear thought, a question when you want one, and an image in the 4:5 shape.

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WHAT FOLIO PREPARES

Everything sizedfor Threads.

Caption room500 charactersGets the short version when the main caption runs long.
HashtagsUp to 1
Image4:5, 1080 × 1350 pxAlso 1:1
ToneShort and humanOne thought per post, in your voice.

SHORT AND HUMAN

One thought.Well put.

Threads allows 500 characters. Folio gives it the short version of each post: a complete thought, never a long caption cut to fit.

One topic tag
Threads allows a single tag per post, so Folio picks the one that fits best.
Questions that invite replies
Tap Add a question and the post ends with something people want to answer.
Same brand, fewer words
Your voice and facts carry over from your brand profile.

Main caption

We make our serum in small batches so we can test every formula by hand. It takes longer, and it is why our customers stay. This week we are sharing three things we learned in our first year of making skincare slowly: start with fewer ingredients, test in real mornings, and never rush a batch. Follow along and tell us which one surprised you.

344 characters

Threads versionShort version
Small batches, every formula tested by hand. Slower, yes. Worth it.
67 / 500

THE RIGHT SHAPE

Portrait by default.Square when it suits.

Folio prepares a 4:5 image at 1080 by 1350 pixels for Threads, or a 1080 by 1080 square when you prefer it.

Your photos first
Mark your product photos and Folio uses them before it creates anything new.
Cropped with care
Small shape changes are cropped around the most interesting part of the image.
One image, every channel
The post keeps one original, and each channel gets its own copy in the right shape.

HOW IT WORKS

From your websiteto Threads.

Connect Threads.

Connect the Threads profile that belongs to your brand.

Review your posts.

Swipe through the Threads versions, add a question where it helps, and approve.

Folio posts on time.

Approved posts go out at their time, in your timezone.

FAQ

Questions aboutThreads.

How long can a Threads post be?

Up to 500 characters. Folio uses the short version of each post for Threads, a complete thought that fits comfortably.

Can I use hashtags on Threads?

Threads allows one topic tag per post. Folio adds at most one.

What image size works on Threads?

Folio uses 1080 by 1350 pixels in the 4:5 shape, or a 1080 by 1080 square.

Can I post the same idea to Threads and Instagram?

Yes. Each idea gets its own version for every channel you use, so Threads gets the short version and Instagram gets the full caption.

How do I get more replies on Threads?

Ask something. Tap Add a question in the editor and Folio ends the post with a question in your voice.

Does Threads use my brand profile?

Yes. Every Threads post starts from your brand profile, including your voice, your facts, and the topics to avoid.

ONE POST, EVERY CHANNEL

Folio postswherever you do.

Every idea gets its own version for each channel you use.

How posts fit each channel

Threads posts that start a conversation.

Everything sizedfor Threads.

One thought.Well put.

One topic tag

Questions that invite replies

Same brand, fewer words

Portrait by default.Square when it suits.

Your photos first

Cropped with care

One image, every channel