folio
PRICINGFor a brand finding its rhythm.
$29/ month, billed monthly
Start free trial- 20 posts and 20 images a month
- 1 brand workspace
- Brand profile, logo, and colors
- Swipe review, editor, and calendar
- Posts to all channels
- Invite your team
PRICING
Simple plans.
A free week to start.
Every plan includes your brand profile, swipe review, the editor, the calendar, and every channel. Pick monthly, or pay yearly and get two months free. No card needed to start.
Enter your website to see your first posts in minutes. No card needed to start.
Prices in USD. Stripe Checkout shows your local currency when available.
For a business ready to show up.
$59/ month, billed monthly
Start free trial- 50 posts and 50 images a month
- Everything in Solo
- Analytics and best posting times
- Assistant changes in one click
- More posts like your best ones
For the brands you look after.
$149/ month, billed monthly
Start free trial- 250 posts and 250 images a month
- Everything in Studio
- Up to 5 brand workspaces
- Allowance shared across brands
- Client approval links, no account needed
THE SAME WORK, ELSEWHERE
What a month of contentcosts other ways.
Someone has to write, design, and post it. Here is what that usually costs a small business in the US.
| Folio | Agency | In-house hire | |
|---|---|---|---|
| Monthly cost | $29 to $149 | $2,000 to $7,500 | $5,400 to $6,600 |
| Time to get started | A few minutes | 2 to 8 weeks | About 6 weeks to hire |
| Your time each week | A few minutes of review | Briefs, meetings, approvals | Managing, reviews, payroll |
| Commitment | Cancel any time | 3 to 12 month contracts | A salary every month |
Agency figures are typical US retainers for a small business with a boutique agency. In-house figures are US base pay for a social media manager, before taxes and benefits, from BLS, Glassdoor, Indeed, and ZipRecruiter. Time to hire is SHRM's 2026 median of 39 days. Checked September 2026.
COMPARED WITH
Folio vs
Each tool below does one part of the work well. Folio does all of it, from your website to the calendar.
| Folio | Buffer | Hootsuite | Later | |
|---|---|---|---|---|
| Price for one brand | From $29 a month, flat | $42 a month (7 channels at $6) | $99 a month billed yearly, or $149 monthly | $25 a month |
| Who creates the content | Folio, from your brand profile | You do, with an AI writing assistant | You do, with AI drafts on request | You do, with 5 AI captions a month |
| Posts made for you each month | 20 on Solo, 50 on Studio, with images | None | None | None |
| Learns your brand | Yes, from your website and your choices | No, you write tone guidelines | Partly, from your calendar and inbox | No |
| Destinations covered | All 9, Facebook Stories finished by hand | All 9 | 7 of 9, no Bluesky or Facebook Stories | |
| Your job | Swipe and approve | Write, design, schedule | Write, design, schedule | Write, design, schedule |
Prices for one brand posting to Instagram, Instagram Stories, Facebook, Facebook Stories, Threads, LinkedIn, Pinterest, TikTok, and Bluesky, checked 25 September 2026. Stories share their Instagram or Facebook account, so schedulers bill 7 channels. Buffer and Later prices are for monthly billing. Hootsuite's $99 rate is billed yearly.
See how Folio does it: Content calendar · One post, every channel · Best posting times
COMPARE PLANS
Everything in one place,plan by plan.
| Feature | Solo | Studio | Collective |
|---|---|---|---|
| Allowance | |||
| Posts a month | 20 | 50 | 250 |
| Images a month | 20 | 50 | 250 |
| Brand workspaces | 1 | 1 | Up to 5 |
| Allowance shared across brands | Included | ||
| Create | |||
| Brand profile, logo, and colors | Included | Included | Included |
| Edit in plain words | Included | Included | Included |
| Posts to all channels | Included | Included | Included |
| Folio in your AI chat | Included | Included | Included |
| Campaigns from a brief | Included | Included | Included |
| Plan and review | |||
| Content calendar and posting plan | Included | Included | Included |
| Swipe review | Included | Included | Included |
| Invite your team | Included | Included | Included |
| Best posting times | Included | Included | |
| Analytics | Included | Included | |
| More posts like your best ones | Included | Included | |
| Assistant changes in one click | Included | Included | |
| Client approval links | Included | ||
ON EVERY PLAN
The basics arenever extra.
A free week to start
Try any plan for seven days. No card is needed to start, and you can cancel before the week ends.
Every channel
Posts for every channel you use, fitted to each one, on every plan.
Yours to keep
Export any campaign as a ZIP with its captions and images, whenever you like.
FAQ
Questions aboutpricing.
Is there a free trial?
Yes. Every plan starts with a free week. You do not need a card to start, and you add payment details in Stripe only when you pick a plan.
Can I change or cancel my plan?
Yes. Change or cancel your plan at any time from the billing settings in your studio. Cancel before the free week ends and you pay nothing.
How does yearly billing work?
You pay for the year up front and get two months free. Studio, for example, is $49 a month billed yearly instead of $59 billed monthly.
What counts as a post?
Each post Folio writes counts once, including its version for every channel you use. Your allowance starts fresh on the first day of each month.
What counts as an image?
Each image Folio creates or edits for you. Photos you upload yourself do not count.
What happens when I reach my allowance?
Folio pauses new posts or images until your allowance starts fresh next month, or until you move to a bigger plan. Everything you already have stays yours.
Which currency are the prices in?
US dollars. Stripe Checkout shows your local currency when it is available.
KEEP EXPLORING
